Who We Are
Powering Egypt's automotive future�one part, one plant, one partnership at a time.
Our Origin Story
Founded in 2008, BIG. Barbary Investment Group (BIG) is a leading Egyptian investment holding company with a strong focus on the automotive sector and high-return equity investments. Our approach involves the acquisition, founding, and development of companies within the automotive industry, covering automotive manufacturing, auto dealerships, automotive parts and vehicle distribution, the aftermarket/car feeding industry, and car and parts import and export, collaborating with global brands including Chrysler, Audi, Volkswagen, Mopar, Federal-Mogul, Piaggio, Vespa, Motorhead, Moog, and AC Delco. These partnerships highlight our commitment to driving innovation and growth within the automotive market.
Beyond automotive, BIG strategically pursues direct and indirect equity investments and acquisitions across sectors such as real estate, tourism, and manufacturing, achieving strong ROI for investors. The group has also executed defense contracts with companies such as Air Inc and Seavens, demonstrating disciplined, high-value partnerships.
Listed on the Egyptian Exchange (EGX) since 2010, BIG was founded by Mansour El Barbary, an aggressive, strategic investor known for bold vision and disciplined execution. BIG has grown into a premier investment platform defined by innovation, strategic growth, and superior investor returns.
BIG. Barbary Investment Group is dedicated to excellence and continuously seeks opportunities to enhance our operations and maximize shareholder returns. Our commitment to quality and rigorous investment standards is central to our success.
A Message from our Chairman & CEO
The Foundation of Resilience
Since our listing in 2009, BIG (Barbary Investment Group) has been more than just a company to me—it has been a mission. We did not just enter the market; we grew within it during some of the most volatile periods in modern history. We have navigated through two major currency devaluations and the complexities of a national uprising. While others retreated, we adapted. While others froze, we found the path forward.
This history of resilience isn't just a record of survival; it is our greatest competitive advantage. We know how to manage risk because we have lived through it.
Growth Powered by Passion
People often ask me why I continue to push for expansion in such unpredictable cycles. The answer is simple: This is my passion. I believe in the industrial potential of our region and the strength of our "Bread and Butter"—the automotive and distribution sectors. But passion without a system is just a dream. That is why we have built BIG on a foundation of Tactical Agility and Market Intelligence.
Our Exclusive "Closed-Circle" Philosophy
At BIG, we don't believe in dealing with the unknown. Our success is rooted in the "people we know." We operate an exclusive, trusted network of partners and stakeholders with whom we have decades of shared history. This closed-circle approach ensures that every deal we make and every partnership we form is built on a bedrock of total trust and aligned interests.
Looking Ahead
We are not a "buy and hold" fund that waits a decade for results. We are a high-velocity investment group. We move fast, we use proprietary information that others don't have, and we rotate our capital to where the growth is highest.
No matter what the global or local economy throws at us, BIG will continue to move forward. We have the history, we have the network, and most importantly, we have the passion to lead.
[Mansour Elbarbary]
Chairman & CEO, BIG (Barbary Investment Group)
Our Vision
To be the region's most agile and influential investment powerhouse, leveraging proprietary intelligence and elite networks to dominate the automotive and strategic asset landscape.
Our Mission
To maximize shareholder wealth through the rapid deployment of capital. We combine 15+ years of operational DNA with an exclusive "closed-circle" partnership network to ensure we are the most informed and responsive player in the market.
Strategic Pillars
Sustainable Growth
Building long-term value through strategic acquisitions and sustainable business practices.
Innovation Leadership
Pioneering cutting-edge technologies, especially in electric vehicles and smart mobility solutions.
Regional Expansion
Extending our reach across MENA markets while maintaining operational excellence.
Our Values
Core values that guide our business decisions
Integrity
Ethical decision-making, conflict-of-interest policies, and a robust Code of Ethics.
Excellence
Delivering superior performance and quality in all our business operations and investments.
Innovation
Embracing new technologies and approaches to drive growth and create value for stakeholders.
Sustainability
Commitment to responsible investing and environmental stewardship in all business practices.
Our Leadership
Meet our experienced leadership team
Eng. Mansour Faisal El Barbary
Executive Chairman
Founder and CEO (2008–2024); led EGX listing; 15+ years driving strategic growth in automotive investments.
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Eng. Sara El Sayad
Chief Executive Officer
Appointed 2025; former COO of AAG; specializes in scaling manufacturing operations and digital transformation.
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Ms. Laila Hassan
Head of HR
Focus on talent development, organizational culture and performance management.
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Ahmed Abdel-Moghny Hammouda
Non-Executive Director
Supply-chain and operations expert; former technical lead at a leading OEM; oversaw Lean manufacturing rollouts in North...
View ProfileTarek Harfoush
Board Member
Strategic advisor with extensive experience in corporate governance and business development across multiple industries.
View ProfileLooking Forward
As we expand our EV capabilities and service-hub network, we're always seeking new innovators and collaborators. If you share our drive for integrity, growth and hands-on excellence, reach out to explore partnership, career or investment opportunities.